REAP Principle 38: Sell the Unit Before You Renovate It
by: Gualter AmareloPublished on: 22/07/2026Principle 38 says sell before you build. How real estate operators pre-sell a unit, test demand with a deposit, and stop paying for guesswork. Here is the test.
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Return on Equity: The Number Most Property Owners Have Never Run
by: Gualter AmareloPublished on: 23/06/2026Most property owners track appreciation and cash flow. Return on equity is the number that tells you what your trapped capital is actually earning, and when it is time to move it.
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The Counterparty Test: Vet the Person Before the Vehicle
by: Gualter AmareloPublished on: 09/06/2026Serious capital vets the operator long before the property. Here is the lender discipline that protects your principal before any money moves.
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